Privacy Policy
Last updated: 17 August 2026
Protecting your privacy is important to us. This Privacy Policy explains how iDentist processes personal data when you visit our website, contact us or use our services.
1. Data Controller
The controller responsible for processing personal data through this website is:
iDentist
Christos Mylonas
Im Gugger 4A
8810 Horgen ZH
Switzerland
Email for privacy-related enquiries: [email protected]
2. Scope
This Privacy Policy applies to identist.ch and to personal data that we process in connection with enquiries, prospective client relationships and existing client relationships.
Personal data is processed in accordance with applicable Swiss data protection law, in particular the Swiss Federal Act on Data Protection (FADP).
3. Personal Data We Process
Depending on how you use our website and services, we may process the following categories of personal data:
- Contact information: for example your name, email address and telephone number.
- Business information: for example the name of your dental practice or company and your website.
- Communication data: for example messages, enquiries and other information that you voluntarily provide to us.
- Technical data: for example IP address, browser and device information, pages accessed, time of access, referrer information and technical performance and security data.
- Usage and analytics data: where you have consented to the relevant analytics technologies, information about how you use our website.
4. Purposes of Processing
We process personal data primarily to provide and protect our website, respond to enquiries, offer and provide our services, manage business relationships, understand and improve website performance and measure the effectiveness of our marketing activities.
Where processing requires your consent, it takes place only after that consent has been provided. You may withdraw your consent at any time with effect for the future.
5. Contact Form and Communications
When you contact us through the contact form, we may process your name, practice or company name, email address, telephone number, website and the contents of your message.
Information submitted through the contact form is delivered to our Zoho email system. Our Zoho mail services are configured for processing in the European Union.
The contact form is not intended for the transmission of patient records, medical information or other sensitive health data. Please do not submit such information through the form.
6. Hosting and Technical Infrastructure
Our website is built and delivered using Webstudio. As part of the technical operation of a website, server and connection data such as IP address, time of access, requested resource, browser information and technical error data may be processed.
7. Cloudflare
We use Cloudflare for technical services including DNS, content delivery, performance and protection of our website against abusive or malicious traffic.
We also use Cloudflare Web Analytics, including Real User Monitoring (RUM), to understand the technical performance of our website, such as loading performance and Core Web Vitals. Cloudflare Web Analytics does not use cookies or local storage to collect these usage metrics.
8. Content Management with Sanity
We use Sanity to manage and deliver certain public website content, particularly our blog content. We do not use Sanity to store information submitted through our contact form.
9. Cookies and Consent Management
Our website uses cookies and similar technologies for different purposes. Technically necessary technologies may be used without optional consent where they are required for operation, security or to remember your privacy preferences.
Optional analytics and marketing technologies are controlled according to the choices you make in our cookie banner.
CookieScript
We use CookieScript, a service operated by Objectis, UAB in Lithuania, as our consent management platform. CookieScript provides our cookie banner and helps us store and manage your choices and communicate them to the technologies used on our website.
A technically necessary preference is used so that the website can remember your consent decision. Depending on the configuration of the service, CookieScript may also process technical information associated with a consent decision.
You can reopen and change your cookie preferences at any time using the Cookie Settings control available on the website.
10. Google Consent Mode
We use Google Consent Mode v2 to communicate your consent choices to Google services and adjust the behaviour of Google tags according to those choices.
By default, optional consent signals for analytics and advertising are set to denied. After you make a choice, CookieScript updates these signals according to the consent decision you have made.
11. Google Analytics 4
We use Google Analytics 4 (GA4) to better understand how visitors use our website. This may include information such as pages viewed, interactions, devices and browsers used and general technical usage information.
Google Analytics is activated through our Google Tag Manager configuration only after you have consented to the Performance or analytics category. If you do not provide this consent, Google Analytics is not activated through this configuration.
12. Google Ads and Conversion Measurement
We use Google Ads to advertise our services and measure the effectiveness of our advertising campaigns.
Our conversion measurement is configured so that, among other actions, a successful submission of our contact form can be measured as a conversion. Advertising-related Google consent signals are controlled through CookieScript and Google Consent Mode according to your choices.
The conversion event indicates that the form was successfully submitted. The actual contents of your message and the information entered into the contact form are handled through our email system as described above.
13. Google Tag Manager and Google Search Console
Google Tag Manager
Google Tag Manager is used to technically manage analytics and marketing tags. In particular, it helps us manage the Google technologies used on the website and their consent status.
Google Search Console
We use Google Search Console to analyse our website visibility in Google Search, technical indexing issues and aggregated search performance information. Google Search Console is not an additional tracking technology that we load through our website in visitors' browsers.
14. External Service Providers
We use specialised external service providers to operate our website and business. These include, in particular, Webstudio, Cloudflare, Zoho, Sanity, CookieScript and Google.
Depending on the service concerned, these providers may process data on our behalf or under their own responsibility under applicable data protection law. We limit the use of such providers to what is necessary for the relevant purpose.
15. Processing of Data Abroad
Some of our service providers are located outside Switzerland or may process data in other countries. Personal data may therefore also be processed or stored outside Switzerland.
Where required, we rely on appropriate safeguards for international transfers, such as an adequate level of data protection, contractual data protection safeguards or other mechanisms permitted under applicable data protection law.
16. Data Retention
We retain personal data only for as long as necessary for the relevant purpose or where legal, contractual or legitimate business reasons require a longer retention period.
Information relating to enquiries may be retained for as long as necessary to handle the enquiry and any subsequent business relationship. Business records may be retained for longer where required by applicable legal retention obligations.
17. Data Security
We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration or destruction.
Despite appropriate security measures, absolute security cannot be guaranteed when data is transmitted or stored over the internet.
18. Your Rights
Subject to applicable data protection law, you may in particular request information about personal data we process about you and, where applicable, request correction, deletion, disclosure or transfer of your personal data.
You may also object to certain processing or withdraw consent at any time with effect for the future where the relevant legal requirements are met.
To exercise your rights, contact us at [email protected]. We may request appropriate proof of identity where necessary to protect your information against unauthorised access.
You may also contact the Swiss Federal Data Protection and Information Commissioner (FDPIC).
19. Automated Decision-Making
We do not use this website to make solely automated decisions that produce legal effects concerning you or similarly significantly affect you.
20. Links to Third-Party Websites
Our website may contain links to external websites. We are not responsible for the privacy practices, content or security measures of those external providers. Their own privacy policies apply when you use their websites.
21. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, particularly where our services, technologies or legal requirements change. The current version published on this website applies.
22. Contact
If you have questions about this Privacy Policy or how we process personal data, please contact:
iDentist
Christos Mylonas
Im Gugger 4A
8810 Horgen ZH
Switzerland
[email protected]