Get found on
ChatGPT.
Your dental practice, visible where patients search through ChatGPT, Gemini, Perplexity, and every AI tool that's replacing the old search.
63% of adults already use ChatGPT to search for medical information
We measured who AI recommends in Zurich — and why
Patients increasingly ask ChatGPT, Perplexity and Gemini to name a good dentist. Our AI Visibility Index puts real patient questions to all three and scores which practices get named — a repeatable benchmark, one Swiss city at a time.
patient questions
Evaluation dimensions
Practices scored
Key findings - Zürich
- Visibility is earnable, not random
A practice's score across 8 signals predicts how often AI names it. - The winners share a pattern
Strong reviews, deep answer-ready websites, full treatment coverage and clear availability. - The market is wide open
Most practices are weak on owned content, AI-answer readiness and pricing transparency.
Built for dentists.
Designed for results.
We don't do it all. We do one thing: we make your dental practice the first name patients see, on Google, on Maps, and inside AI tools like ChatGPT.
Dental practices only
We work exclusively with dental practices. Every strategy, every template, every optimization is built around how patients search for dental care and how AI evaluates healthcare providers.
Built for AI Search
Google rankings still matter, but your next patient is increasingly asking ChatGPT and Perplexity or reads the Google AI results. We optimize specifically for AI-generated recommendations, the channel most agencies have not caught up with yet.
Swiss Privacy-Ready
Healthcare websites in Switzerland carry strict FADP and GDPR obligations that most agencies overlook. Every engagement includes a compliance review of your data collection, cookie setup, and contact forms, so you are not just more visible, but legally protected too.
Zurich-Based, In Person
We are based in Zurich and work exclusively with practices in Switzerland. No offshore writers, no remote-only relationships. When it makes sense, we meet in person. You get a partner who is accountable in the same city you practice in.
Patients are already asking ChatGPT, Google AI and Perplexity for recommendations. Most dental websites were built for Google SEO alone. I started iDentist to help Swiss dental practices stay visible as search evolves.Christos Mylonas
iDentist is led by Christos Mylonas, a Zurich-based specialist in AI, SEO, web design and digital marketing.
After years working at the intersection of technology, search and online visibility, Christos saw a shift in how people discover local businesses. Patients are increasingly using AI assistants alongside traditional search engines to find healthcare providers, compare treatments and evaluate options.
iDentist was created to help Swiss dental practices adapt to this change.
Every engagement is fixed-scope, time-bound and delivered locally. No outsourced teams. No generic content. No vague reports. Just practical improvements that help AI systems and search engines better understand, trust and recommend your practice.
Every channel.
One strategy.
Patients search on Google, ask ChatGPT, and check reviews before booking. We make sure your practice is the answer on every platform, with a trust-building website at the center.
Optimized for
ChatGPT & AI Search
We structure your online presence so AI tools like ChatGPT, Perplexity, and Google AI Overviews cite your practice as the trusted local recommendation.
Local SEO & Google
Rank top for "dentist [your area]" with technical SEO, Google Business optimization, and localized content strategy.
Dental Website Design
Conversion-optimized, mobile-first websites that reflect the quality of your practice and turn visitors into booked appointments.
Reputation & Reviews
Build the review profile that patients and AI rely on when choosing a dentist, across Google and Doctolib.
Legal & Compliance
Your website and patient-facing content fully aligned with Swiss FADP and GDPR, so your practice is protected.
From consultation to results — in 8 weeks.
Audit & Discovery
We review your current online presence, map your local competitors, and identify exactly where your practice is missing from Google and AI recommendations.
Strategy & Design
We build a tailored AI visibility strategy and design a conversion-focused website that reflects your practice, your city, and your patients' expectations.
Build or Improve
We improve your existing website or build a new AI-ready website when needed. We implement schema markup, optimize your Google Business Profile, and align with Swiss FADP and GDPR requirements.
Optimize & Grow
We monitor your AI citation performance, strengthen your review profile, and make ongoing adjustments so your practice keeps ranking as AI search evolves.
Not every practice needs a new website. Some practices benefit from technical improvements and stronger local visibility. Others are ready for a complete redesign.
Every engagement starts with an audit and a tailored recommendation.
3 practices
per district.
We deliberately limit our service to three dental practices per city or district. Here's why this matters for you:
Quality Over Volume
Every practice we work with receives hands-on attention, not a templated approach. By capping our client base, we ensure your practice gets the visibility it deserves, not diluted results shared among dozens of competitors.
No Conflicts of Interest
When AI assistants like ChatGPT or Perplexity recommend a dentist, they typically surface 2–3 options. If we optimized 10 practices in the same area, we'd be competing against ourselves, and so would you. Three practices allow for meaningful differentiation without internal conflict.
Accountability You Can Measure
With a focused client base, we track and report on your AI visibility with precision. You'll know exactly where you stand, how often your practice is cited, and what's driving results. That level of attention isn't possible at scale.
How It Works
- 1
We assess your city or district to confirm availability.
- 2
If a spot is open, you secure your place with a simple onboarding call.
- 3
Once three practices are active, we close that district to new clients.
Current availability is updated monthly. Practices that delay often find their preferred district already full.
Want to check if your city is still open?
Request Availability Check
The best dental practices don't wait to be found.
They engineer it.
Questions we
hear from dentists.
Everything you need to know before booking your free consultation. Still have questions? We're happy to talk.
Ask us directlyWhat exactly is AI visibility and why does it matter for my practice?
More and more patients now use AI tools like ChatGPT or Perplexity to ask questions like 'Which dentist in Zürich is best for implants?' AI visibility means your practice is structured and authoritative enough that these systems actively recommend you — not just Google. This is a new patient channel most practices are completely missing.
What is the difference between GEO (Generative Engine Optimization) and SEO for dentists?
Traditional SEO focuses on matching simple keywords to rank your website on Google’s search results page. Generative Engine Optimization (GEO) is the next evolution; it formats your digital profile so that AI models like ChatGPT and Perplexity can easily read, trust, and choose to cite your practice when answering a patient's natural question.
How is iDentist.ch different from a general web agency?
A general agency builds websites for everyone; restaurants, lawyers, and e-commerce shops. We build exclusively for dental practices. That means we already understand the patient journey, the competition in Swiss dental markets, and the exact signals that drive AI and Google to recommend a practice. The result is faster, deeper, and more durable growth.
Do you optimize my existing website, or do you build a new one?
Both. We start with an audit of your current website, local search presence, and AI visibility. In many cases, existing websites can be improved through technical optimization, structured data, content improvements, and stronger local authority signals. When a website is holding the practice back due to performance, usability, compliance, or technical limitations, we may recommend a complete rebuild. Our goal is not to sell a new website. Our goal is to make your practice easier for patients, search engines, and AI systems to find and trust.
How long does it take to see results?
Most practices see noticeable visibility improvements in AI search results within twelve to sixteen weeks after launching the new website. Because AI systems learn by continuously reading the web rather than updating instantly like Google, it takes a few months for their systems to fully register your new digital framework and start recommending you.
How do you handle data compliance under the Swiss FADP and GDPR?
Every website we build prioritizes strict medical data privacy as required by the Swiss Federal Act on Data Protection (FADP) and European GDPR. We route all patient booking inquiries, forms, and emails through secure, verified Swiss and European cloud infrastructure, completely eliminating unverified third-party trackers that could compromise patient data.
Is there a minimum contract length?
We ask for a minimum six-month engagement — SEO and AI visibility are long-term investments, and we want to deliver real, lasting results. After six months, the retainer continues month-to-month with 30 days' notice. No lock-in beyond that.
Ready to get found on ChatGPT
Book a free 30-minute consultation. We'll audit your current online presence and show you exactly where your practice is invisible — and how we fix it.